Accused of past racist actions and currently embroiled in controversy over alleged remarks made on a taped message obtained by TMZ.com, will billionaire Donald Sterling lose his beloved NBA basketball franchise all due to a scorned (bi-racial) woman named  V. Stiviano — who by the way he’s currently suing for embezzlement?

With Lebron James, Kobe Bryant ant and Magic Johnson all coming out strongly in favor of Sterling being permanently benched by new NBA Commissioner Adam Silver, and Sterling already making a public statement about this explosive situation, it will be interesting to see how this story plays out and the role social media sites like Facebook and Twitter dictate the narrative.

In fact, many news outlets are now reporting that the national NAACP organization is looking to remove Sterling as their Lifetime Achievement Award recipient while this investigation of insensitive and prejudicial slights against African-Americans is pending. Stay tuned!